# GenuineCRO > GenuineCRO is a conversion rate optimization (CRO) audit tool. It analyzes a web page, mobile app screen, or multi-step funnel and returns specific conversion-friction findings — each one cited against a named UX/CRO rule, benchmarked against industry data, and priced in estimated revenue impact. When a customer connects Google Analytics 4, findings are additionally grounded in that site's real bounce, engagement, and behavior data instead of being AI guesses. ## What it does - Web page audits: friction found on a single URL, scored 0-100, with cited fixes. - App / product screen audits: vision-model analysis of an uploaded app screenshot. - Multi-step funnel diagnostics: sequence-level insights across a defined conversion path. - GA4 integration: pulls real bounce rate, engagement, and drop-off data into findings. - Competitor comparison and message-match analysis. - Experiment Workbench: turns findings into testable experiment briefs. ## Pricing - Free — $0/mo — 3 page audits total, for evaluating the product. - Pro — $199/mo — 250 audits/month, web + mobile + funnel + GA4-grounded analysis, for individual CRO practitioners. - Agency — $399/mo — 800 audits/month, 10 client sites included, for agencies. - Enterprise — custom pricing — custom volume, for large agencies and platforms. ## Key facts - The product's differentiator is citation: every finding names the rule it broke and the benchmark it's measured against, rather than presenting unverified AI opinion as fact. - Sign-up and the live product are at https://app.genuinecro.com/ — this marketing site (https://genuinecro.com/) does not run the product itself. - No credit card is required to run the first free audit. ## Pages - Homepage: https://genuinecro.com/ — product overview, how it works, pricing. - App / sign in: https://app.genuinecro.com/